What Is Love by Twice

Song Name: What Is Love

1st Genre: K-pop

2nd Genre: Dance-pop

Beats per Minute (BPM): 138 BPM

Sur Scale: The song is composed in the key of E major

Estimated Budget:

Estimating the exact budget for TWICE’s “What Is Love?” project involves various components. While specific figures are not publicly disclosed, we can provide approximate estimates based on industry standards and available information:

1. Music Production:

• Recording & Mixing: For a K-pop group like TWICE, recording and mixing a title track typically costs between ₩10 million to ₩15 million (approximately $8,700 to $13,000).

2. Music Video Production:

• Concept & Planning: Developing the concept and planning stages can incur costs of around ₩20 million KRW (approximately $17,400 USD).​
• Filming & Post-production: High-quality K-pop music videos often have production costs ranging from ₩100 million to KBRW 150 million (approximately $87,000 to $130,000).

3. Marketing & Promotion:

Social Media & Advertising: Promotional activities, including social media campaigns and advertisements, can cost around KRW 50 million (approximately $43,500).​

PR & Publicity: Public relations efforts, such as press releases and media engagements, may add KRW 30 million (approximately $26,000).​

4. Distribution & Other Costs:

Distribution Platforms: Distributing the song across various platforms might involve costs of about ₩10 million (approximately USD 8,700).​

Touring or Live Performances: Organizing live performances or promotional events can vary widely but may start from ₩20 million (approximately $17,400) and increase based on scale.​

Estimated Total:

Combining these estimates, the total budget for “What Is Love?” would be approximately ₩240 million to ₩295 million (approximately $209,000 to $257,000).

Release Date:

“What Is Love?” was released on April 9, 2018.

Reach:

• Massive success in South Korea and globally
• Over 700M+ views on YouTube
• Charted in multiple countries

Apple Music: Available on Apple Music globally

Youtube: The music video has garnered over 800 million views on YouTube, highlighting its widespread popularity.

Spotify: Available with millions of streams

Melon 24 Hit Charts: Peaked at #1 on Melon charts in 2018

Song Duration: The track has a runtime of 3 minutes and 28 seconds.

Actors in Music Video:

• The music video features all nine TWICE members portraying various iconic movie characters, adding a cinematic flair to the visual presentation.

Production Details

• Music: J.Y. Park (The Asiansoul)
• Actors in Music Video: The music video features all nine TWICE members portraying various iconic movie characters, adding a cinematic flair to the visual presentation.
• Singer: Performed by TWICE, encompassing all group members: Nayeon, Jeongyeon, Momo, Sana, Jihyo, Mina, Dahyun, Chaeyoung, and Tzuyu.
• Lyrics: J.Y. Park (The Asiansoul)
• Music: Composed by J.Y. Park’s “The Asiansoul” and Lee Woo-min’s “collapsedone”.
• Direction: The music video was directed by Naive Production, with Kim Young-jo serving as the video executive producer.

Song Lyrics (With Translation)

TWICE
What is love?

매일같이 영화 속에서나
책 속에서나 드라마 속에서 사랑을 느껴
Mm 사랑을 배워
내 일처럼 자꾸 가슴이 뛰어, 두근두근거려
설레임에 부풀어 올라
Mm 궁금해서 미칠 것만 같아

Ooh 언젠간 내게도
이런 일이 실제로 일어날까?
(Ooh-ooh-ooh)
그게 언제쯤일까? 어떤 사람일까?

I wanna know 사탕처럼 달콤하다는데
I wanna know 하늘을 나는 것 같다는데
I wanna know, know, know, know
What is love? 사랑이 어떤 느낌인지
I wanna know 하루 종일 웃고 있다는데
I wanna know 세상이 다 아름답다는데
I wanna know, know, know, know
What is love? 언젠간 나에게도 사랑이 올까?

지금 이런 상상만으로도
떠올려만 봐도 가슴이 터질 것 같은데
Mm 이렇게 좋은데
만일 언젠가 진짜로 내게
사랑이 올 때 난 울어버릴지도 몰라
Mm 정말 궁금해 미칠 것만 같아

Ooh 언젠간 내게도
이런 일이 실제로 일어날까?
(Ooh-ooh-ooh)
그게 언제쯤일까? 어떤 사람일까?

I wanna know 사탕처럼 달콤하다는데
I wanna know 하늘을 나는 것 같다는데
I wanna know, know, know, know
What is love? 사랑이 어떤 느낌인지
I wanna know 하루 종일 웃고 있다는데
I wanna know 세상이 다 아름답다는데
I wanna know, know, know, know
What is love? 언젠간 나에게도 사랑이 올까?

지금 세상 어느 곳에 살고 있는지
도대체 언제쯤 나와 만나게 될런지
언제, 어떻게 우리의 인연은
시작될런지 모르지만 느낌이 어쩐지
진, 진, 진짜 좋을 것 같아 왠지
영화, 드라마보다도 더 멋진
사랑이 올 거야, 내 예감 언제나 맞지
어서 나타나봐, 나는 다 준비가 됐지 ready

찾아낼 거야
(어디 있을까?) 보고 싶어 죽겠어
더 이상 참을 수 없을 것만 같아

사탕처럼 달콤하다는데
하늘을 나는 것 같다는데
I wanna know, know, know, know
What is love? 사랑이 어떤 느낌인지
하루 종일 웃고 있다는데
세상이 다 아름답다는데
I wanna know, know, know, know
What is love? 언젠간 나에게도 사랑이 올까?

I wanna know (ooh)
I wanna know (what is love?)
(I wanna know) I wanna know, know, know, know
What is love? (I wanna know, I wanna know)
(What is love?) I wanna know
I wanna know
I wanna know, know, know, know
What is love?
I wanna know

English Translation

TWICE
What is love?

[Verse 1: Nayeon & Jeongyeon]
Every day, in a movie
In a book or in a drama, I feel love
Mm, I learn about love
My heart keeps beating as if it’s my own story
It makes my heart pound and swell with hope
Mm, I’m so curious, I feel like I’m gonna go crazy

[Pre-Chorus: Mina, Chaeyoung & All]
Ooh, maybe someday
Could it happen to me too? (Ooh-ooh-ooh)
When will it be?
Who will it be?

[Chorus: All, Sana & Tzuyu]
(I wanna know) They say it’s as sweet as candy
(I wanna know) They say it’s like flying in the sky
(I wanna know, know, know, know, what is love?)
What does love feel like?
(I wanna know) They say you smile all day long
(I wanna know) They say the whole world looks beautiful
(I wanna know, know, know, know, what is love?)
Will love come to me someday too?

Just imagining all of this
Just thinking about it, it feels like my heart’s gonna burst
Mm, it feels so good
If, one day, for real
Love does comes to me, I might just cry
Mm, I’m really curious, I feel like I’m going crazy

[Pre-Chorus: Mina, Dahyun & All]
Ooh, maybe someday
Could it happen to me too? (Ooh-ooh-ooh)
When will it be?
Who will it be?

[Chorus: All, Sana & Tzuyu]
(I wanna know) They say it’s as sweet as candy
(I wanna know) They say it’s like flying in the sky
(I wanna know, know, know, know, what is love?)
What does love feel like?
(I wanna know) They say you smile all day long
(I wanna know) They say the whole world looks beautiful
(I wanna know, know, know, know, what is love?)
Will love come to me someday too?

[Verse 3: Dahyun & Chaeyoung]
Where in the world are you right now?
Just when will we get to meet each other?
When and how might our relationship start?
I don’t know right now, but somehow I feel
That it will be really good
Cooler than any movie or drama (Cooler)
The greatest love will come, my gut instinct is always right (Ooh-ooh)
Come on, show yourself, I’m all set, ready

(Where are you?) I’m gonna find you
(Where are you?) I’m so dying to see you
I can’t take it much longer

[Chorus: Jihyo, Nayeon & All]
They say it’s as sweet as candy
They say it’s like flying in the sky
(I wanna know, know, know, know, what is love?)
What does love feel like?
They say you smile all day long
They say the whole world looks beautiful
(I wanna know, know, know, know, what is love?)
Will love come to me someday too?

[Outro: All, Jihyo & Nayeon]
I wanna know (Ooh; What is love?)
I wanna know (I wanna know)
I wanna know, know, know, know, what is love?
I wanna know, I wanna know, what is love?
I wanna know
I wanna know
I wanna know, know, know, know, what is love?
I wanna know

Review

TWICE’s “What Is Love?” is a heartwarming and nostalgic anthem that perfectly captures the innocent curiosity of young love. With its bubbly, infectious melody and heartfelt lyrics, the song feels like a dreamy journey into the world of romance we’ve all fantasized about. J.Y. Park’s signature production blends seamlessly with TWICE’s sweet, energetic vocals, making it an instant earworm.

The music video is pure cinematic magic each member reenacts scenes from iconic love stories, adding humor, charm, and relatability. Whether it’s the fairy-tale longing or the excitement of first love, TWICE expresses these emotions effortlessly, making fans feel both giddy and sentimental.

Beyond its catchy hooks, “What Is Love?” resonates because it reflects a universal experience in the search for love’s true meaning. It’s not just a song; it’s a warm hug, a reminder of youthful innocence, and a melody that stays with you long after it ends.

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